Entries Published in 2012
October 16th, 2012
We're super excited to announce our newest Footbed model, the Signature CD Thin. The latest in our signature athletes series of Footbeds, the CD Thin features big mountain skier Chris Davenport. Partial proceeds from all of our signature series footbeds support a charity of our sponsored athletes choosing. In Chris' case, he has decided to support Protect Our Winters, which is an organization that is fighting to stop climate change.
June 15th, 2012
My friends, today is National Flip Flop Day
But, of course, I probably don't need to tell you that. You've got it circled on your calendar already, I'm sure of it.
Now, there may be a scant few of you that have never heard of this illustrious holiday. So here's the rundown.
May 16th, 2012
Working with SOLE athletes has many highlights, and one of the greatest of these is when I (we) get to celebrate our athletes' achievements. Ed Viesturs - the man who inspired and partnered with SOLE on our Signature EV Ultra Footbed - is one of these amazing athletes.
April 23rd, 2012
How many times have you been emotionally affected by a tragedy, but felt helpless to do anything? For the vast majority of us, it's fair to say that we would like to help, but the the commitments of life too often get in the way. In 2004, when Wayne Elsey witnessed footage of the South Asian tsunami and the devastation it created, he knew something had to be done.
April 12th, 2012
Haglöfs is a brand based in Sweden that makes Outstanding Outdoor Equipment. Every Haglöfs shoe ships with a customized SOLE footbed in it, and that now extends to their sandals! They have launched 3 sandals that Optimize Natural Motion™ by utilizing SOLE platform technology. Haglöfs and SOLE collaborated to design footbeds and midsoles that provide their customers with anatomically shaped, wear mouldable, accommodative support.
April 11th, 2012
Spring is here and it's not only time for a fresh product line, but a refreshed SOLE website. It's been a little over 2 years since we've had a significant change to the design of our website, so we thought we'd shuffle things up for a number of reasons.
March 27th, 2012
New Years' resolutions have come and gone, and I am curious to know how many people have stuck to their resolutions for 2012. According to the University of Scranton, only 46% of people who make New Years' resolutions have maintained their goal after 6 months. It seems to me that resolutions are often not successful due to issues of motivation, or lack thereof.